Top Story


Home >> People Movement >> Article

DNA’s Abhay Desai joins youth paper Yuva as CEO

Font Size   16
DNA’s Abhay Desai joins youth paper Yuva as CEO

Abhay Desai has joined youth paper Yuva as CEO. Desai moves from DNA, where he was in charge of Sales and Marketing for the northern region. He had also closely worked with Suresh Balakrishnan in launching DNA.

Commenting on his decision to join Yuva, Desai said, “The days of compact newspapers are here in India. The broadsheets have their own set of readers, but I believe that readers are increasingly demanding shorter formats of newspapers. There is great potential for a paper like Yuva, it perfectly fills the gap in the newspaper market of catering to the youth of India.”

He further said, “India is a young country and there is significant contribution from young Indians to the development of the economy, which is on the rise. I believe, being young is a state of mind, and Yuva reflects this state of mind successfully.”

Commenting on his plans for Yuva, Desai said that the paper had become a daily just a month back and that it was premature to talk about the newspaper’s specific plans. He, however, revealed that the paper was looking at launching editions in different Indian metros.

Prior to DNA, Desai had a five-year stint with Hindustan Times, where his was looking after sales and strategic planning. Before HT, Desai had spent 10 years in the automobile industry.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...