Abhay Desai has joined youth paper Yuva as CEO. Desai moves from DNA, where he was in charge of Sales and Marketing for the northern region. He had also closely worked with Suresh Balakrishnan in launching DNA.
Commenting on his decision to join Yuva, Desai said, “The days of compact newspapers are here in India. The broadsheets have their own set of readers, but I believe that readers are increasingly demanding shorter formats of newspapers. There is great potential for a paper like Yuva, it perfectly fills the gap in the newspaper market of catering to the youth of India.”
He further said, “India is a young country and there is significant contribution from young Indians to the development of the economy, which is on the rise. I believe, being young is a state of mind, and Yuva reflects this state of mind successfully.”
Commenting on his plans for Yuva, Desai said that the paper had become a daily just a month back and that it was premature to talk about the newspaper’s specific plans. He, however, revealed that the paper was looking at launching editions in different Indian metros.
Prior to DNA, Desai had a five-year stint with Hindustan Times, where his was looking after sales and strategic planning. Before HT, Desai had spent 10 years in the automobile industry.