After a stint of over three years, Anupriya Acharya would be moving on from TME as its President and is relocating to Singapore. Divya Radhakrishnan, hitherto Senior Vice President and Head – National Buying and New Initiatives, has been elevated as President of the agency. Acharya is expected to relocate to Singapore by September 2008.
Acharya had joined TME as its President in 2005. She re-launched TME (formerly known as The Media Edge) with a proposition of ‘Customised Solutions’ last year. The TME 360 degrees, a unit for non-traditional media solutions, the customised Indian tool deck and the interactive TME website were launched during her tenure.
In a prepared statement, Arun Nanda, Chairman & Managing Director, TME, said, “Divya comes with more than two decades of rich experience in media planning and buying, and has been with TME since April 2003. As head of Tata AOR earlier, and later in her role of National Head of Buying and New initiatives, she has intrinsically worked with all key clients and has been a key player in the TME success story.”
On her new role, Radhakrishnan said, “It is truly a privilege that I have been selected for this role. Especially so to lead an organisation that I have been a part of for the last five years and seen it grow from such close proximity. TME as a brand has truly made its mark and I look forward to take TME to newer heights.”
TME handles clients like Colgate Palmolive, Parle AOR, Tata Motors, Viacom18’s Colors channel, Elder Pharmaceuticals AOR, and Taj, among others.