Walt Disney Television International (India) has appointed Amitabh Srivastava as Director, Affiliate Relations for Disney Channel and Toon Disney. In his new role, Srivastava will work closely with Disney’s distribution partner, STAR India, to manage all aspects of cable and satellite distribution and network development in the country.
His focus areas will include subscriber acquisition, affiliate relations and trade marketing to optimise distribution penetration, subscription revenue achievement and last mile connectivity for both the channels. He will also have oversight of hotel and institutional sales.
Commenting on the appointment, Rajat Jain, MD, The Walt Disney Company (India) Private Limited said, “Amitabh's broad base of experience in the media industry coupled with his expertise in distribution will be instrumental in accelerating our business development efforts. Amitabh’s experience and expertise will be crucial to Disney’s growth in India.”
Srivastava moves into this role from his previous position as TV Today Network’s General Manager, Network Development. He was part of the core team at TV Today, which helped in first launching Aaj Tak and then Headlines Today. Through his 16-year career, Srivastava has held several senior management positions at The Times of India, MTV and BBC World.