Top Story


Home >> People Movement >> Article

Disney appoınts Amitabh Srivastava as Director, Affiliate Relations

Font Size   16
Disney appoınts Amitabh Srivastava as Director, Affiliate Relations

Walt Disney Television International (India) has appointed Amitabh Srivastava as Director, Affiliate Relations for Disney Channel and Toon Disney. In his new role, Srivastava will work closely with Disney’s distribution partner, STAR India, to manage all aspects of cable and satellite distribution and network development in the country.

His focus areas will include subscriber acquisition, affiliate relations and trade marketing to optimise distribution penetration, subscription revenue achievement and last mile connectivity for both the channels. He will also have oversight of hotel and institutional sales.

Commenting on the appointment, Rajat Jain, MD, The Walt Disney Company (India) Private Limited said, “Amitabh's broad base of experience in the media industry coupled with his expertise in distribution will be instrumental in accelerating our business development efforts. Amitabh’s experience and expertise will be crucial to Disney’s growth in India.”

Srivastava moves into this role from his previous position as TV Today Network’s General Manager, Network Development. He was part of the core team at TV Today, which helped in first launching Aaj Tak and then Headlines Today. Through his 16-year career, Srivastava has held several senior management positions at The Times of India, MTV and BBC World.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi