Top Story

e4m_logo.png

Home >> People Movement >> Article

Discovery India promotes Rajiv Bakshi as Marketing Head; Karamjit Dua made Ad Sales Head

03-July-2008
Font Size   16
Share
Discovery India promotes Rajiv Bakshi as Marketing Head; Karamjit Dua made Ad Sales Head

Discovery Networks India has announced two senior management appointments. Rajiv Bakshi has been promoted as Director, Marketing and Communications. The second elevation is that of Karamjit Dua, who is now the all-India Ad Sales Head. He was earlier Vice-President, Advertising Sales. Both Bakshi and Dua will continue to report to Rahul Johri, SVP & General Manager, Discovery Networks India.

Commenting on the elevations, Johri said, “Both Karamjit and Rajiv have contributed substantially to the company’s growth and progress in India. Their proven track records, comprehensive understanding of the industry and unmatched passion for Discovery will help drive its continued success in India.”

In his new role, Dua will help drive Discovery Networks India’s growth strategy and lead the national sales team. With more than 16 years’ experience in the Indian media industry, Dua joined Discovery in 2002 from Zee Telefilms. In his earlier role as Director-Advertising, Dua had played an integral role in consolidating and strengthening Discovery’s portfolio in India.

Bakshi will be responsible for the brand management of Discovery’s portfolio of three networks in India – Discovery Channel, Discovery Travel & Living and Animal Planet – and will develop and implement the Networks’ consumer marketing strategies. In addition, he will also continue to lead the PR department.

With 10 years’ experience in marketing and communications, Bakshi previously consulted clients across industries, including Hindustan Unilever, Hero Honda, Gillette, Honda Cars, Electrolux and MasterCard. A management graduate in marketing, Bakshi has been with Discovery since 2004.

Tags

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)