Top Story

e4m_logo.png

Home >> People Movement >> Article

Discovery India promotes Rajiv Bakshi as Marketing Head; Karamjit Dua made Ad Sales Head

03-July-2008
Font Size   16
Share
Discovery India promotes Rajiv Bakshi as Marketing Head; Karamjit Dua made Ad Sales Head

Discovery Networks India has announced two senior management appointments. Rajiv Bakshi has been promoted as Director, Marketing and Communications. The second elevation is that of Karamjit Dua, who is now the all-India Ad Sales Head. He was earlier Vice-President, Advertising Sales. Both Bakshi and Dua will continue to report to Rahul Johri, SVP & General Manager, Discovery Networks India.

Commenting on the elevations, Johri said, “Both Karamjit and Rajiv have contributed substantially to the company’s growth and progress in India. Their proven track records, comprehensive understanding of the industry and unmatched passion for Discovery will help drive its continued success in India.”

In his new role, Dua will help drive Discovery Networks India’s growth strategy and lead the national sales team. With more than 16 years’ experience in the Indian media industry, Dua joined Discovery in 2002 from Zee Telefilms. In his earlier role as Director-Advertising, Dua had played an integral role in consolidating and strengthening Discovery’s portfolio in India.

Bakshi will be responsible for the brand management of Discovery’s portfolio of three networks in India – Discovery Channel, Discovery Travel & Living and Animal Planet – and will develop and implement the Networks’ consumer marketing strategies. In addition, he will also continue to lead the PR department.

With 10 years’ experience in marketing and communications, Bakshi previously consulted clients across industries, including Hindustan Unilever, Hero Honda, Gillette, Honda Cars, Electrolux and MasterCard. A management graduate in marketing, Bakshi has been with Discovery since 2004.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...