Discovery Networks India has announced two senior management appointments. Rajiv Bakshi has been promoted as Director, Marketing and Communications. The second elevation is that of Karamjit Dua, who is now the all-India Ad Sales Head. He was earlier Vice-President, Advertising Sales. Both Bakshi and Dua will continue to report to Rahul Johri, SVP & General Manager, Discovery Networks India.
Commenting on the elevations, Johri said, “Both Karamjit and Rajiv have contributed substantially to the company’s growth and progress in India. Their proven track records, comprehensive understanding of the industry and unmatched passion for Discovery will help drive its continued success in India.”
In his new role, Dua will help drive Discovery Networks India’s growth strategy and lead the national sales team. With more than 16 years’ experience in the Indian media industry, Dua joined Discovery in 2002 from Zee Telefilms. In his earlier role as Director-Advertising, Dua had played an integral role in consolidating and strengthening Discovery’s portfolio in India.
Bakshi will be responsible for the brand management of Discovery’s portfolio of three networks in India – Discovery Channel, Discovery Travel & Living and Animal Planet – and will develop and implement the Networks’ consumer marketing strategies. In addition, he will also continue to lead the PR department.
With 10 years’ experience in marketing and communications, Bakshi previously consulted clients across industries, including Hindustan Unilever, Hero Honda, Gillette, Honda Cars, Electrolux and MasterCard. A management graduate in marketing, Bakshi has been with Discovery since 2004.