Dinesh Vyas has put in his papers at TME India, where he was designated as VP & Head, TME Mumbai. He is joining MEC India and will take charge from September 1, 2010. Vyas will be reporting to T Gangadhar, MD, MEC India and will be based in Mumbai.
Divya Radhakrishnan, President, TME India, has confirmed Vyas’ movement to exchange4media. However, Gangadhar was unavailable for comments at the time of filing the report.
Vyas had begun his career as an advertising professional with Enterprise Advertising in 1992. His first assignment involved handling the P&G account that included Whisper and Clearasil Ultra brands. He spent another seven years with Enterprise Nexus (Bates India) before moving to Zen Communications, where he had handled accounts like Tata Chemicals, Tata Tea, and had launched Star Gold with Divya Radhakrishnan.
Post Zen, he joined Initiative Media as Media Director, Buying. Here, he had worked with HSBC, ICICI Prudential, and Shaw Wallace accounts. Vyas then joined Mindshare and worked closely with Hiren Pandit and spent more than three years working on the Boots, Reid & Taylor, SBI Insurance, MP Tourism, and HPCL accounts.
In 2007, he joined TME India, the media arm of Rediffusion Y&R. In 2009, he was elevated to VP & Head, TME Mumbai, and was reporting to Divya Radhakrishnan.