Top Story


Home >> People Movement >> Article

Dinesh Vyas quits TME India; moves to MEC India

Font Size   16
Dinesh Vyas quits TME India; moves to MEC India

Dinesh Vyas has put in his papers at TME India, where he was designated as VP & Head, TME Mumbai. He is joining MEC India and will take charge from September 1, 2010. Vyas will be reporting to T Gangadhar, MD, MEC India and will be based in Mumbai.

Divya Radhakrishnan, President, TME India, has confirmed Vyas’ movement to exchange4media. However, Gangadhar was unavailable for comments at the time of filing the report.

Vyas had begun his career as an advertising professional with Enterprise Advertising in 1992. His first assignment involved handling the P&G account that included Whisper and Clearasil Ultra brands. He spent another seven years with Enterprise Nexus (Bates India) before moving to Zen Communications, where he had handled accounts like Tata Chemicals, Tata Tea, and had launched Star Gold with Divya Radhakrishnan.

Post Zen, he joined Initiative Media as Media Director, Buying. Here, he had worked with HSBC, ICICI Prudential, and Shaw Wallace accounts. Vyas then joined Mindshare and worked closely with Hiren Pandit and spent more than three years working on the Boots, Reid & Taylor, SBI Insurance, MP Tourism, and HPCL accounts.

In 2007, he joined TME India, the media arm of Rediffusion Y&R. In 2009, he was elevated to VP & Head, TME Mumbai, and was reporting to Divya Radhakrishnan.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by