Kanika Mathur, President of Digitas India, a leading global digital marketing agency, has tapped Saugata Bagchi as the agency’s new Vice President, who will be heading the Mumbai office in India.
A Tribal DDB India veteran, Bagchi’s mandate as Vice President and Head of Mumbai at Digitas India is to consolidate and grow the agency’s portfolio in the CRM business while making fresh inroads in the digital marketing and branding arena.
“We are excited about the decade of brand management experience that Saugata brings to the team. With his cross-functional exposure across a great mix of brands and categories – from FMCG and healthcare to telecom and auto – we will be able to further strengthen our client portfolio,” said Kanika Mathur.
On joining Digitas India, Bagchi said, “It is a very exciting and challenging space for me to be in, and together with the passionate team here at Digitas India, I look forward to doing some game changing work in the field of digital branding and e-CRM solutions.”
Bagchi has been working in the advertising and marketing world for close to 10 years. He has since worked with companies like Sanofi-Aventis, Pfizer, AstraZeneca and agencies like Sudler & Hennessey, JWT and Tribal DDB India before joining Digitas India. At Tribal DDB India, he was AVP and headed client servicing across all offices of the agency. Over the years he has worked across 20 different key brands and categories involving sales and marketing campaigns in the traditional and new media arms of the business.