Digital Quotient has announced the addition of Bhaskar Singh to its team of Digital Enthusiasts. The move is in line with the Data driven social and mobile marketing firm’s aggressive move into the arena of Data Analytics and Audience Marketing to provide holistic solutions to its wide customer base. Singh joins Digital Quotient as Sales Head for their Audience Marketing Platform.
In his new role, Singh will be heading nationwide sales strategy and revenue generation for Digital Quotient with a focus on business development, establishing contacts and creating growth opportunities.
Prior to joining Digital Quotient, Singh had worked with Tribal Fusion, now known as Exponential, as Interim National Sales Director, where he was responsible for Heading & Managing National Advertising Sales. He had also handled online sales for regional news media group Malayala Manorama, and also worked with Infomedia India.
Commenting on Singh’s appointment, Santosh Kumar, Head - Digital Marketing, Digital Quotient said, “We are committed to bringing the best practices and values from the industry through creativity, technology and analytics. Our Audience Marketing platform is a key division that helps our clients to reach right target audience by mapping intent, behaviour and relevance and provide effective insights in digital media buying. Bhaskar brings sound knowledge and experience of selling digital solutions to clients which will add more value to our vision and growth.”
On his new role, Singh said, “I am looking forward to working with Digital Quotient. The energy and passion of the team here is infectious and I am confident that together we will be able to deliver the best solutions to clients nationwide.”