Diageo India has brought in Abanti Sankaranarayanan as Marketing Director. She took charge from June 14, 2010. In her new role, Sankaranarayanan is responsible for brand building of global favourites like Johnnie Walker, Smirnoff, VAT 69 and Ciroc. She has succeeded Santosh Kanekar in her new role at Diageo.
Sankaranarayanan was previously Executive Director and Deputy CEO at Mount Everest Mineral Water (a Tata enterprise), where she was responsible for crafting the Tata Group’s entry into bottled water. She had led the brand creation and retail launch of Himalayan bottled water brand.
As a member of the Tata Administrative Service (TAS) cadre since 1992, Sankaranarayanan has been an executive with the Tata Group and has led several critical initiatives in some of the best known consumer brands of the Tata Group in India, the UK and the US.
Roland Abella, Managing Director, Diageo India, said, “India is a key market for Diageo, with great potential for growth. Diageo endeavours to ensure that its outstanding collection of brands is made accessible to the Indian consumer. We believe that Abanti, with her diverse experience across premium lifestyle brands, will be the right person to lead Diageo’s marketing effort.”
Diageo’s brand portfolio includes Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.