Dexterity, a marketing and customer informatics company, has announced the appointment of Palanivel Kuppusamy, one of the firm’s founders, as Chairman and CEO. The company’s former Chairman and CEO, Anantha Krishnan (Krish), will move into the role of a strategic advisor.
Having founded Dexterity in 1999, Palanivel was the company’s Executive Chairman and CEO until Krish’s entry in early 2008. Commenting on the restructuring, Palanivel said, “Krish came on board when Dexterity decided to move beyond technology and KPO into marketing and customer informatics. Although he is moving into an advisory role, the momentum we have set will enable the company to grow aggressively.”
Commenting on Palanivel’s appointment, Krish said, “I have enjoyed building the marketing and customer informatics capabilities at Dexterity. While I collaborate with Dexterity as an advisor, I’m also looking forward to helping the industry build complementary capabilities to make India the destination of choice for the marketing and customer informatics business.”
Speaking on the occasion, Palanivel said, “Dexterity is well-poised to capture a significant share of the $32 billion marketing and customer informatics market. With its expertise, Dexterity can help its clients worldwide understand and, consequently, retain their customers.”
Palanivel is a postgraduate from IIM Indore and an engineering graduate from the Government College of Technology (GCT), Coimbatore. Prior to Dexterity, he was engaged in assignments with market research majors like ACNielsen and NMR. He has worked with Dun & Bradstreet’s software business and Cognizant Technology Solutions.
Dexterity is a company dealing in marketing and customer informatics with two offshore development facilities in Chennai and subsidiaries in the US, Germany and Sweden. The company provides technology, process and analytics services for market research and customer analytics.