Law & Kenneth has appointed Devraj Basu as Senior VP and GM for the agency’s Kolkata operations.
Basu brings with him an experience of more than 20 years in advertising and other forms of marketing, across India and Singapore. His past assignments have been with Bates, BE International, Lintas, JWT, and Mudra.
Commenting on Basu’s appointment, Anil S Nair, CEO & Managing Partner, Law & Kenneth said, “We are extremely pleased to have someone like Devraj to take charge of one of our most significant operations. I’m sure Devraj will add tremendous value to both our clients and our talent based out of Kolkata.”
Basu’s category experience includes ITC – cigarettes, Lifestyle (apparels – Wills Lifestyle), Nokia (retail), BenQ, Siemens, HSBC, Standard Chartered, TEAC, NOK Air, SpiceJet, Eurofly, Air Sahara, Oberoi Hotels, Shaw Wallace, ABP Group – news paper & magazines, India Today Group - magazines, and Population Services International (PSI) to name a few.
On joining Law & Kenneth, he said, “The leaders of Law & Kenneth struck me as ones having high level of energy and trust with a rare simplicity and clarity of vision. With a meaningful roster of brands to work on, I found this combination quite compelling.”