Deva Dutta has joined DNA as Vice-President – Revenues for the Bangalore operations. He will be reporting to Dipayan Chowdhury, EVP (Revenues), DNA. In his new role, Dutta will be responsible for the group’s overall operations, including Ad Sales, Circulation, HR and Administration, Production, and Marketing. He will be also responsible for supporting revenue for the other editions as well.
Prior to joining DNA, he had spent seven years with Printers Mysore Pvt Ltd, where he was heading the Marketing, Advertising and HR functions at Deccan Herald for the last three years. He had also had a 20-year stint with the ABP Group, where he had begun his career as a trainee and was rewarded for his consistent performance. He was given key responsibilities across all key markets and had handled all functions and brands for ABP Group. His 20-year long stint with ABP helped him gain expertise in the print media. A M.Sc in Physics with Diploma in Business Management, Mr Dutta has 27 years of experience in media.
Commenting on Dutta’s appointment, Dipayan Chowdhury said, “We are glad to have him on board. Mr Dutta has a rich experience in handling the print market and understands the dynamics of the print industry and the intricacies involved. I am sure he will guide the team to success with his strong insights and knowledge.”
On joining DNA, Dutta said, “At DNA, I see a lot of challenges and opportunities. As a new product in the market, it has to face a competitive media environment in Bangalore. However, as a product, the innovative layout, content and style clearly makes DNA a product of the future, and this gives us an opportunity to take DNA to the next level and become a future brand leader in the newspaper industry.”
He further said, “My primary focus at the outset would be to drive ad sales and circulation and establish DNA in the minds of the advertisers and readers as a perfect medium, which gives quality content to our readers and is an excellent media vehicle for our clients and agencies to reach the young and the affluent who matter across the markets that we operate in.”