In the run-up to the launch of its new CRM and loyalty practice, Dentsu India has roped in Satish Sathyanarayana as Chief Operating Officer. Sathyanarayana would head this soon-to-be launched specialist agency, which would operate both in the digital and offline space. His last stint was with Wunderman India, where he was CEO, overseeing the business operations for India.
Commenting on Sathyanarayana’s appointment, Sandeep Goyal, Chairman, Dentsu India, said, “Satish is a seasoned campaigner with many years of understanding and expertise in building customer loyalty. His joining the Dentsu team gives us the opportunity to grow this new practice for our clients’ businesses.”
Sathyanarayana had begun his career with Canon, followed by stints at Xerox, Digital (now HP), Hutchison (now Vodafone), Hindujas and Haymarket. He then moved to the agency side of the business with OgilvyOne and Wunderman. With over 23 years of hands-on experience to his credit, Sathyanarayana brings on board unmatched expertise in the realm of sales, marketing and CRM across multiple sectors spanning digital, technology, telecom, publishing and media, to name a few.