In the run-up to the launch of its new media division, Media Palette, Dentsu has appointed Sharat Jain as CEO of the yet-to-be launched entity. Jain was till recently, Managing Director (Asia South) for Teleglobe, Canada based at New Delhi.
Teleglobe is a leading provider of international voice, broadband, data and Internet services and Jain was responsible for managing Teleglobe’s business and relationship with major telecom carriers and ISPs in the region. He was responsible in establishing Teleglobe as the leading international telecom carrier in the region for the last seven years.
Commenting on Jain’s appointment, Sandeep Goyal, Chairman, Dentsu India, said, “Sharat brings to Dentsu a different kind of experience and expertise, which will help us get to the forefront of New Media exploitation for our clients. He has the kind of knowledge bandwidth that most people in advertising and media do not have vis-à-vis emerging technologies and their applications in consumer media.”
“Sharat has been tasked with the job of building our new media entity into a forward looking, technology driven, solutions oriented enterprise, that will bring together the reach of traditional media and combine it with the intimacy of newer emerging media forms,” Goyal added.
Dentsu had recently recruited GroupM’s Sanjoy Chakraborty as COO to head the new media division. Chakrabarty is overseeing the setting up of this new media entity in India. Rajat Basra from GroupM (and briefly with MPG) and Satish Murthy from MPG have also joined Dentsu’s ranks in recent months in a run-up to the launch of this new entity.
Amongst his other previous assignments, Jain was Vice-President-India Operations for US based Global TeleSystems Group, where he was responsible for managing the International Managed Data Services business targeted towards the Indian software companies for their international data and voice connectivity. He has also handled sales of IT solutions in the areas of Visual and OLTP computing and occupied senior management positions at Tata Elxsi (India) Ltd and International Computers Indian Manufacture Ltd.