DDB Mudra West has appointed Satyajeet Kadam and Shagun Seda as Creative Directors for its Mumbai office. The creative duo will be based out of Mumbai and will work under the guidance of Sonal Dabral, Chairman & CCO, DDB Mudra Group.
Both, Kadam and Seda join DDB Mudra West from TBWA. Kadam’s last stint at TBWA was as Associate Creative Director on Nissan, Standard Chartered Bank, FA, Pril, Marvel and Lavie. With over 10 years of experience, he has worked with agencies including Lowe and Ogilvy & Mather, and worked on brands such as Taj Mahal Tea, Amaron Batteries, Bru, Godrej Properties, Lifebuoy and Tata Tea, among others.
Seda, who has 10 years’ experience, has worked on brands such as Nissan, Standard Chartered Bank, Fa deos and talcs, Pril, Lavie, Nivea, Visa, Makers – by Raymond, Principal Retirement Advisors, Angel Broking, Adidas, Samsonite and American Tourister, among others, in TBWA, and ICICI Prudential Life Insurance and The Oberoi Hotel, among others, in a brief stint at Lowe.
On further strengthening the creative team, Sonal Dabral said, “I’m very excited about Shagun and Satyajeet joining the DDB Mudra family. A hugely talented team, they are both modern day storytellers with big brand experience and excellent work that transcends mediums. l look forward to some path breaking work from this energetic and passionate team across all the important brands they will lead here.”
Rajiv Sabnis, President, DDB Mudra Group, West added here, “Satya and Shagun as a creative team are keen to make a significant difference to the agency and the brands that they will be leading. They bring a certain zest and enthusiasm to the workplace that will be infectious.”
On joining DDB Mudra Mumbai, Kadam said, “DDB Mudra gives me the opportunity to work closely with Sonal Dabral, who is an institution in himself. Together with him, my team and our set of brands, I look forward to a great innings at DDB Mudra.”
Adding to this, Seda said, “After spending a little under a decade in TBWA, which has been my kindergarten, school and university in advertising, it was time to leave home, to try something new. It is difficult not to get attracted by the canvas, brands, work and culture of DDB Mudra. And most importantly, it is very difficult to not admire Sonal.”