DDB Mudra has appointed Sambit Mohanty as Creative Head, North. Mohanty will be based out of Delhi and will report to Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group.
Mohanty joins DDB Mudra from McCann Erickson, where he was Executive Creative Director, New Delhi, instrumental in creating work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).
With over 14 years in advertising and design, Mohanty has worked with brands in categories ranging from telecom, food & beverage, automotive, retail, media & publications, healthcare & lifestyle. He has been a part of agencies, including Leo Burnett, Publicis, Lowe and Elephant Design and worked on clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, and Reckitt-Benckiser, among others.
Commenting on Mohanty’s appointment, Sonal Dabral said, “New Delhi is an extremely important market for us, so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”
Vandana Das, President, DDB Mudra Delhi added here, “We have got to dot our ‘I’s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many ‘I’s put together becomes ‘We’ and I look forward to generating some more incredible work from our office.”
An avid quizzer, Mohanty is well-known on the Delhi quiz circuit. On joining DDB Mudra, Delhi, he said, “It’s a privilege to be part of DDB's creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning! And also producing some glorious work along the way.”