DDB Mudra has roped in Arun Sharma as Head of Planning for its Delhi office. Sharma will be working on the agency’s client roster, including Wrigley’s, Bata, Carrier Midea, Yamaha Motors and Dabur, among others. He will report to Aditya Kanthy, Senior VP, DDB Mudra.
Sharma joins DDB Mudra Delhi from Contract Advertising, where he was VP, Strategic Planning and has worked on brands such as NIIT, Whirlpool, Bharti Delmonte, Shell Lubricants, SpiceJet Airlines, SetWet Deos, Spice Mobiles & Telecom, and Muthoot.
Commenting on Sharma’s appointment, Vandana Das, President, DDB Mudra Group, Delhi said. “I welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I’m sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives.”
With over 14 years of experience, Sharma has worked on automobiles, telecom, confectionery, education, home appliances and airlines, to name a few. In his earlier stints with agencies such as Lowe, Saatchi & Saatchi and Rediffusion Y&R, he got the opportunity to work on brands such as Airtel, Hyundai, and Maruti Suzuki.
Sharma also had a two-year stint with ABN AMRO Bank, before Contract, where he was one of the key persons responsible for the launch of ABN AMRO Broking, the retail brokerage division of ABN AMRO and managed NRI Banking.
On joining DDB Mudra, Sharma said, “DDB Mudra has a well known culture of planning and it’s an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency.”