Top Story


Home >> People Movement >> Article

Darshan quits Crossover; joins GroupM as head of sports marketing business

Font Size   16
Darshan quits Crossover; joins GroupM as head of sports marketing business

Darshan M, Director-Sales and Marketing, Crossover Sports Pvt. Ltd, will be joining GroupM to head its sports marketing business. Though the role is national, Darshan will be based in Bangalore. He is replacing Sandeep Goel who had quit GroupM recently to join Zee Sports as Vice President for its sponsorship business.

Darshan had spent the last three years of his career with Crossover where he was involved in a lot of sporting activities including Bangalore Marathon, Bangalore Midnight Marathon, and Bangalore Photography Festival.

“The journey at Crossover over the last three years has been a very memorable one with the opportunity to learn, experiment and create some of Bangalore’s finest experiences. I have now decided to move on and be a little more adventurous. It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is more satisfaction and excitement in being adventurous,” Darshan said.

“At GroupM, I would try and see if I can get more of the existing clients, to try and utilise sports better to attain their marketing objectives. Unlike most other areas of marketing, sports is perhaps the least exploited mode of marketing in India and my idea is to see that many more corporates in India, within the GroupM clientele as well as outside, try and see that they could use sports better,” Darshan added.

Besides creating properties and offering consultancy, Darshan will help GroupM’s clients to spend their money effectively on sports.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.