Kaustuv Chatterji has joined as Head of Marketing at IMCL, the digital arm of Dainik Bhaskar.
With a career spanning almost 20 years, Chatterji started his work life at Indian Express in Kolkata in 1992, before moving on to Asian Age in Kolkata, where he was part of the launch team. He rejoined Indian Express in 1995, but at the South Group, and in 2001, he shifted to Andhra Pradesh as Marketing Manager. In 2004, he joined The Times of India Hyderabad, and was promoted to South India Head, Optimal Media Solutions, where he worked till June 2011.
Chatterji took charge at IMCL on January 9, 2012. On his role, he said, “I will be looking after the branding and marketing activities.” About his expectations, he added, “Dainik Bhaskar is No. 1, and I hope to make it buzzing online.”
Sounding upbeat about the media scene today, he said, “It’s quite an encouraging one. It’s a happening scene now. There’s a move towards digital that you can see now. It’s a phase of transition and soon in India you will see newspapers that are read on tablets and mobile.” He concluded, “That’s where the future is.”