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Dainik Bhaskar appoints Mktg Head for digital arm

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Dainik Bhaskar appoints Mktg Head for digital arm

Kaustuv Chatterji has joined as Head of Marketing at IMCL, the digital arm of Dainik Bhaskar.

With a career spanning almost 20 years, Chatterji started his work life at Indian Express in Kolkata in 1992, before moving on to Asian Age in Kolkata, where he was part of the launch team. He rejoined Indian Express in 1995, but at the South Group, and in 2001, he shifted to Andhra Pradesh as Marketing Manager. In 2004, he joined The Times of India Hyderabad, and was promoted to South India Head, Optimal Media Solutions, where he worked till June 2011.

Chatterji took charge at IMCL on January 9, 2012. On his role, he said, “I will be looking after the branding and marketing activities.” About his expectations, he added, “Dainik Bhaskar is No. 1, and I hope to make it buzzing online.”

Sounding upbeat about the media scene today, he said, “It’s quite an encouraging one. It’s a happening scene now. There’s a move towards digital that you can see now. It’s a phase of transition and soon in India you will see newspapers that are read on tablets and mobile.” He concluded, “That’s where the future is.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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