Dabur India Limited has announced the appointment of Peter Gerard Baker as CEO for its newly formed retail subsidiary H&B Stores Ltd. Baker will look after the new retail initiatives of Dabur India, including establishing the new subsidiary and stores on a pan-India footprint.
V C Burman, Chairman, Dabur India, said, “I am delighted to announce Peter Baker’s appointment as H&B Stores Ltd’s new CEO and am confident his appointment will reinforce our commitment to build a strong management team to carry forward our vision of making H&B Stores the leading player in the health and beauty retail space in India.”
Prior to joining H&B Stores, Baker was the Group Head of Retail for Lee Cooper Group and was responsible for over 450 stores around the world.
He has also held a number of senior retail management/director positions both in Asia and Europe at AS Watson, the world’s leading health and beauty store operator.
The retail venture is synergistic with Dabur’s current portfolio of Ayurvedic and Herbal products and this would provide another platform to showcase the company’s product portfolio. “I look forward to working with Peter Baker closely, as we exploit new market opportunities and capitalise on the strong momentum already evident in the business,” Dabur India CEO Sunil Duggal said.
Said Baker, “I am happy to be part of Dabur India's retail venture H&B Stores. They have a vision to provide a great retail experience for consumers in India. I see a big growth in the Indian retail space and H&B Stores, with its unique offering, is well placed to carve a substantial niche for itself.”
According to press statement, Dabur India will invest Rs 140 crore by 2010 to establish its presence in the retail market in India with a chain of stores on the Health & Beauty format. H&B Stores Ltd plans to set up 350 retail stores across the country in five years and expand it to over 1,000 stores by its 10th year of operation. As part of its plans to provide a world-class retailing experience to consumers across India, the company plans to establish stores ranging from 1,500 sq ft to 6,000 sq ft in size, offering international quality store environment.
The product range would comprise leading Indian and international brands, as well as private label products. The retail venture would be run under a separate brand name, which will be decided in due course.
Dabur India is one of India’s leading FMCG companies with a consolidated turnover in excess of Rs 2,000 crore. The company has a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio includes five flagship brands -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Anmol for affordable personal care business.