After a stint of 13 years, D Sriram, Starcom MediaVest Group’s Asia-Pacific CEO, has decided to move on from the organisation. Sriram is expected to be with the agency for March. Details on his next destination were not known at the time of filing the report. It is learnt that his responsibilities would be split between Ravi Kiran (South Asia CEO) and Paul Maher (Hong Kong, Taiwan and South China CEO), who now take charge of the Southeast Asia and Northeast Asia regions, respectively.
As South Asia CEO, Ravi Kiran has been responsible for the India, Pakistan, Nepal, Bangladesh and Sri Lanka markets. With this change, he now would be looking after markets such as Singapore, Indonesia, Philippines, Thailand and Malaysia – some of which, as is known, also house SMG’s second brand, MediaVest.
Kiran is no stranger to these markets, given his involvement here for the diversified units of SMG ever since he was appointed regional CEO, Diversified Services, for the entire Asia region in January 2007. However, now all the South East Asia and South Asia markets would report to Kiran.
The North East Asia role would see Beijing, Korea, and Japan getting added to Paul Maher’s portfolio in addition to Hong Kong, Taiwan and South China.
In his stint with Starcom MediaVest Group, Sriram has worked across markets like India, China and most recently in Singapore. He has played key roles in Publicis Groupé initiatives such as the India Media Exchange (IMX), the focus on specialist units and other such efforts, each of which have played a crucial role in making Publicis Groupé and Starcom MediaVest Group strong entities in India.