Lowe Kolkata is witnessing a change of guard. D K Guha will head the Kolkata operation of Lowe as Vice-President from September 1. Guha takes over from Executive Vice-President Sandip Chaudhury, who had been running the Kolkata office of Lowe for nine years and, for sometime was also overseeing the Chennai operation.
Chaudhury, it may be recalled, had put in his papers in June to pursue opportunities outside advertising, though his formal association with Lowe was to continue till August 31.
Commenting on the change of guard in Lowe Kolkata, Pranesh Mishra, President and COO, Lowe said, “This should be a smooth transition as DK, having been with the group for a long time, knows the company very well. Equally, as a person from Kolkata he has a good understanding of the market and clients.”
Guha, in fact, has been working with the group since 1993, initially in the direct marketing division, and then moving into the main agency from 1998 onwards. During his stint at Lowe Kolkata, Guha has worked on accounts like ITC, Berger Paints and Tidewater, and for sometime now was operationally running the office as Associate Vice-President, reporting to Chaudhury.
Elaborating on his new appointment, Guha said, “We at Lowe have been able to change with the times, providing wholistic marketing solutions to clients. Unlike most people, I feel there is huge potential here and I am really looking forward to the challenge of growing Lowe in Kolkata.”
Guha certainly faces a stiff challenge as the agency in Kolkata has lost much of its sheen with the loss of the ITC cigarettes business last year. Lowe’s key clients in Kolkata currently include Berger Paints, Dendrite, Oberoi Grand, Polar as well as a few assignments from the ABP Group.