D Charles has put in his papers at Hello FM as Head of Marketing. He is joining Akshya Homes, one of the leading builders in Chennai, as Deputy General Manager, Marketing. Charles, who is currently serving his notice period at Hello FM, will take up his new assignment from July 2.
At Hello FM, Charles worked closely with the creative agency in strategising annual brand communication and played a vital role in shortlisting the creative, PR and research agency. He was also responsible for creating and implementing concepts to increase the non-traditional radio revenue to the company (VAS revenue through IVRS and SMS).
Commenting on his new assignment, Charles said that the real estate industry in India was poised for a giant leap in the next two decades. “Today, more than 50 per cent of the earning community in India was less than 30 years of age, and they had the hunger to own a home, hence the demand for residential property was huge in India and this industry would continue to grow by leaps and bounds until every youngster in India owned a house. I am proud to join a professional team at Akshya Homes, which has redefined the landscape business in South India,” he added.
Charles, who began his career as a management trainee with MAA Bozell Communications, Bangalore in 1993, moved to Mudra Communications, Bangalore as Account Supervisor, where he handled brands like Peter England, San Frisco, Deepam Silks, United Breweries, McDowell, and Godrej Real Good Chicken, among others.
In his second stint with Mudra, Chennai as Director, Brand Communications, Charles handled clients like Raj Television, The Chennai Silks, RmKV Silks, and Lakshmi Machine Works. He has also had brief stints with Satyam Infoway and HCL Technologies in his career spanning little over 14 years.
Akshya Homes has been in the residential real estate business for the last 14 years. After establishing its name in the residential arena, the company is all set to foray into commercial real estate development with quite a few projects lined up in the IT corridor, including a state-of-the-art shopping mall in Bangalore.