D B Dutta, GM-Marketing, The Printers (Mysore) Pvt Ltd., has been elevated as Vice-President, Marketing and Circulation, for the company. The elevation comes at a time when the group is looking to expand to avenues beyond print, and explore the digital media, including the SMS channel.
Dutta had joined The Printers (Mysore), publishers of Kannada daily 'Prajavani' and English daily 'Deccan Herald' in February 2003 as GM-Advertisement, and was subsequently elevated to GM-Marketing, handling advertisment and circulation in May last year.
Speaking to exchange4media, Dutta said, "I think the job now is to take the company to the next level. We want to move beyond print and explore alternate media opportunities. In print, we will see two to three more editions of 'Deccan Herald' in Karnataka itself in the coming year. So far the run has been good, and despite the steep price rises, 'Prajavani' is also growing."
He disclosed that one of the avenues that the group would explore was the four-digit SMS channel. Several changes have been witnessed in the group last year, including a marginal reduction in size in November 2005. 'Deccan Herald's e-paper was subsequently launched (in December), and the other publications from the group – 'Prajavani ' and magazines 'Sudha' and 'Mayura' – are expected to follow suit.
Prior to joining The Printers (Mysore), Dutta was Chief Sales Manager with the ABP Group and has spent 20 years of his career with the group.
Deccan Herald launches e-paper; news via SMS to be made available soon