CVS Sharma (Venke) has joined Leo Burnett as the head of Arc Worldwide India, the global marketing services agency aligned with the Publicis-owned Leo Burnett. Prior to this Venke was heading interactive units like Magindia and DBS at the Mudra Group, and was also the founding member and country head of Tribal DDB India, which he quit last June.
Arvind Sharma, Managing Director, Leo Burnett, said, "Executing big ideas across the marketing services spectrum is the need of the hour. Arc Worldwide has been restructured globally so that it can align and work more closely with Leo Burnett. In India, clients are increasingly looking for integrated marketing solutions."
When contacted Venke, who is gearing up for his new responsibility, said, "in leading Arc I feel privileged to be partnered with Leo Burnett. Below-the-line services are extremely cluttered and unorganised in the country. Clients are currently forced to deal with multiple agencies that have innumerable divisions for outdoor, interactive and other functions. This turns out to be a nightmare for coordination. Specialist units miss out on the bigger picture.
"I think the future belongs to agencies that can deliver through the line. Arc will stay focused on delivering specific measurable results to our client's marketing challenges with innovative ideas, skill combinations and customised execution approaches through direct, interactive, out of home, promotional, as well as shopper marketing. We will also make the best use of Leo Burnett's strategy and creative capabilities, and get some big campaignable ideas rolling out from Arc."
An IIM-A alumnus, Venke was associated with the digital space for the last 11 years and has worked with clients such as Citibank, LIC, Reliance ADAG group, Reliance Petroleum, HDFC Bank, Times Group, British Telecom, Madura Garments, IIM Ahmedabad, Yahoo, MSN, Sify and Paras Pharma.
Publicis set up Arc Worldwide in 2004 as the marketing services brand of Leo Burnett. At present Arc India serves P&G and Centurion Bank of Punjab.