Managing Director of Maxus India, CVL Srinivas, has now been given additional responsibilities of the Asia-Pacific operations of the agency. He has been appointed MD, Maxus, Asia-Pacific, as of May 11.
Commenting on his elevation, Srinivas told exchange4media, "I am very excited about it. This is an additional responsibility and reflects the faith that the organisation has shown in me and I am looking forward to the challenge."
Srinivas will continue to be based in India, even though his new responsibility would require him to travel substantially. "The objective is to develop the Maxus brand in the Asia Pacific region and this would require a fair amount of interactivity with international partners."
Apart from India, Maxus has a strong presence in markets like China, Hong Kong and Singapore. In his new role, Srinivas will be responsible for performance and business development in those markets too.