CVL Srinivas, who is no stranger to the media services domain having worked in agencies such as Madison Media and Maxus, is back in the industry. It is understood that Srinivas is headed to Starcom MediaVest Group. He has been appointed MD, LiquidThread APAC & Chairman, Starcom MediaVest Group, India. It is understood that the Group is in the process of appointing an India CEO.
Highly placed sources informed that SMG is set to see more senior level changes.
Srinivas brings almost 20 years of experience in the media and advertising industry in India, spanning local and multinational media agencies, a digital media start-up and The Times of India’s Private Treaties function. He has held senior management positions in leading media agencies Fulcrum, Madison Media and Maxus (GroupM) in India/Asia-Pacific. He has worked closely with several leading advertisers including Unilever, Coca-Cola, Nokia and Vodafone.
Starcom MediaVest Group to launch LiquidThread in APAC