Central Trading Group’s Investment Director Sejal Shah has put in her papers after a span of two and half years. The CTG Group is responsible for benchmarking and group negotiations as far as media buying is concerned and it deals with the entire host of Group M clients.
CTG has four investment directors in the hierarchy with Shah being one of them. Her responsibilities at CTG include looking after the media buying aspects for a cluster of clients like ICICI, Bajaj Auto and Hutch. As per officials in the immediate vicinity, Shah has plans to move out of the media industry in the coming days and begin her own set up in the garments industry.
Prior to joining Group M, Shah served as Group Head (Media Supervisor) for around six years at Initiative Media. She has also been a part of the Tata Group’s media division.
The Group M workforce has seen significant changes in the recent past. Rajeev Berry from MindShare Bombay, and J Sathyan from MindShare Delhi have joined M Suku at BroadMind to focus on TV programming opportunities for Hindi the belt and South.
Nitin Jain, General Manager, MindShare, Delhi, is now spearheading new projects in cricket and music event and broadcast sponsorship. Sundar Raman replaced Jain as GM, Mindshare Delhi.
However, Shah’s sudden departure has added to the dynamics of the situation and as of now, there has been no word from the agency as to who would replace her. On another altogether different tangent, Group M has lost two crucial members on Team LG, one of which is Rakesh Malhotra.