Top Story

e4m_logo.png

Home >> People Movement >> Article

Creativeland Asia beefs up creative team with 2 senior hires

23-November-2011
Font Size   16
Share
Creativeland Asia beefs up creative team with 2 senior hires

Creativeland Asia has brought on board Harshad Lad to head creative operations and Neville Shah as Creative Director.

Lad brings with him over 17 years of experience from across SME, start-ups and the BTL space. He moves in from C2S, his start-up consultancy aimed to connect consumers to sales with the help of advertising and brand communications. Prior to this, Lad was Vice President at O&M, where he had led a business unit on the HUL skin-care business. He has worked on a variety of brands like Saffola, Kinetic, Ambuja Cement, ITC Expressions, IndianOil ExtraCare, Vimal, Diageo and Timesbank, among others.

Shah has been associated with TBWA, Mudra, JWT, where he had handled brands like SET Max, Standard Chartered Bank, Bajaj Allianz Life Insurance, Dabur, HBO, Philips, BPL Mobile and Wrigley, among others. He is also a professional stand-up comic, with a flair for theatre and writing.

Commenting on the appointments, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, “We are growing rapidly, and it was critical for us to get in senior people with the same kind of beliefs as ours. I have known Harshad for over eight years now. His work ethics are impeccable. His varied experience and his understanding of business and brands are invaluable to us. Above all, he comes with a certain degree of discipline, which we deem important at Creativeland. Neville brings with him as much passion as experience. He is multi-talented and self-driven, and at Creativeland we have seen these qualities take us really far.”

On his new role, Shah said, “It’s good to know I’ll be working with and learning from the most creative bunch of people.”

Lad added here, “To me, Creativeland is a place of like-minds and a very good platform for me to return to holistic brand communications and management. The work, culture, philosophy, along with the people at Creativeland, is the inspiration I thrive on.”
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends