Cornel Fernandes has been given the additional responsibility of heading the other SBUs for clients under Mumbai region at the Patrika Group. Fernandes will be reporting to Arvind Kalia, National Head – Marketing, Patrika Group. He is replacing Anil Malik, who has quit the organisation.
Fernandes will head SBUs for clients comprising radio (FM Tadka), outdoor (Planet Outdoor), cable (Patrika Cable), events (Patrika Events), SMS short code (56969 – Mobile Publishing), complete media solutions (Media Max), and the Internet (Patrika Online).
Meanwhile, he will continue in his current role of Associate Vice President and will be responsible for the print business along with the multimedia division. Fernandes has been given more responsibilities after a successful stint of six months with Rajasthan Patrika.
Prior to joining Rajasthan Patrika, Fernandes had worked with Result McCann of McCann Ericsson, Reach Direct of Mudra, Hindustan Times, India Today and Dainik Bhaskar and has had 14 years of rich media experience.