Vishal Ahluwalia has joined the Delhi branch of Contract Advertising as Vice-President, Client Servicing, from June 12, 2006. Ahluwalia will primarily look after the Dabur business and will report to Senior Vice-President, Contract Delhi, Surajit Roy.
Commenting on Ahluwalia’s appointment, Roy said, “We are delighted that Vishal has joined us as he brings with him a lot of learning and experience, which will help our client Dabur. We are really committed to Dabur and would like to get the Group the best resources. Vishal’s appointment is a step in that direction.”
Ahluwalia brings with him around 12 years of experience. Prior to joining Contract, he was with JWT Taiwan, wherein he was a Vice-President and primarily looked after the Unilever portfolio comprising brands like Lux, Mods, Lipton and Knorr. Some of the other brands that he looked after included Kimberley Clarke and Diamond Trading Corporation.
Before that he was associated with JWT Delhi as Client Servicing Director. After spending three years with the Delhi branch, he was sent to JWT Taiwan. Commenting on his stint with JWT Taiwan, Ahluwalia said, “It was great as I got to work on all categories, including skin, hair and food.”
Elucidating the reason for taking up the new assignment, Ahluwalia said, “It is two-fold. Firstly, it is because of Surajit and Jagdip Bakshi, with whom I worked in JWT. Secondly, Contract as an agency is a younger and dynamic outfit, which is always hungry for work. It is fitting for me to join a young agency.”
Ahluwalia began his career with a Hyderabad based agency called Ideas and Communication. He has also worked with agencies like Lintas, Delhi and had a brief stint with Leo Burnett, Delhi as well.
Commenting on the challenges ahead, Ahluwalia said, “The key challenge would be to raise the standard of client and agency relationship and create stronger integrated communication.”