Contract Advertising has appointed Vineet Mahajan as it’s Head of Art – India. This is Mahajan’s second stint at Contract after a gap of five years. He joins in from McCann Erickson, where he was Head of Art for the agency’s Delhi office.
In his earlier stint with Contract (Delhi), Mahajan was with the agency for three years, where he worked with clients such as Domino’s, Honda Scooters & Motorcycles, British High Commission, NIIT, Dabur Shampoos & Soaps as well as Platinum and Spice Telecom. He, along with Ashish Chakravarty, was also instrumental in putting Contract Delhi on the international awards map after a gap of 10 years.
Commenting on Mahajan’s appointment, Rana Barua, COO Contract Advertising said, “Contract prides itself in offering the best talent available in the country to its clients. Vineet’s coming on board is yet another step in that direction as his impeccable credentials and skill sets will bring in a huge value add to our clients. Contract is well poised to take bigger strides in the industry as we get into the New Year with a lot of hope and zeal to partner our clients in their journey to success.”
Ashish Chakravarty, National Creative Director, Contract Advertising added here, “Mahajan will be based out of Mumbai, but will work closely with me on all key brands across all offices. There is much value that he brings to the table in terms of art and aesthetics, and I feel all our clients should benefit from this.”
Mahajan’s time in advertising over the last 15 years has been spent between O&M, McCann Erickson and Contract.
On his return to Contract, Mahajan said, “Contract holds a special place for me and the new role will be far more challenging with lots of new opportunities. New city, new role, new place should be exciting.”
Our typical marketing budget is usually 10 per cent of the topline spend