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Contract beefs up Delhi creative team with Souvik Dutta's appointment

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Contract beefs up Delhi creative team with Souvik Dutta's appointment

Contract Advertising has seen young creative minds joining its Mumbai and Delhi offices in recent times. Having announced its creative line up in Mumbai, Contract has now brought on board Souvik Dutta as Vice President & Senior CD in its Delhi office.

At Contract, Dutta will be responsible for Dominos, JK Tyres, NIIT, Jaypee Cement and LT Foods, and will be reporting to Mayur Hola, Executive Creative Director, Contract.

“Souvik is the latest senior-level creative to join our Delhi office under Mayur Hola, who heads the Delhi creative team,” said Ashish Chakravarty, National Creative Director, Contract Advertising. “What makes him a real find is that he is a hands-on creative director, and a genuine all-rounder at that. I am really happy about the way Contract Delhi is attracting talent,” he added.

Dutta moves in from TBWA, Delhi, where he was heading the creative function. He has been in advertising for close to 13 years. Prior to TBWA, he was with DDB Mudra. His longest stint was with Lowe, where he worked for a decade. During the course of his career, Dutta has worked on brands such as Tanishq, Fastrack, Britannia, Kissan, Liril, ICICI Prudential, Bajaj Auto, Maruti Alto and Wills Lifestyle, to name a few.

On joining Contract, Dutta said, “Contract is abuzz with activity. New people, new accounts… and everybody is bringing in a whole lot of energy focussed towards a single goal – to do some work that works in the market and works for the fraternity as well.”

Meanwhile, Contract Delhi has also appointed Ajay Ahluwalia recently as Vice President and Senior CD. Ahluwalia has worked on brands such as Bacardi, NIIT, Microsoft, HP and Teacher’s in the course of his career.

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