Monojit Ray has been appointed as General Manager and Vice President of Contract’s Bangalore office with immediate effect. He takes over from Anitha Krishnan, who has been associated with Contract for 10 years and has led the Bangalore office for the last three years. Ray will be responsible for Contract Bangalore and ensure future leadership and growth of Contract in South India.
“Monojit’s diverse advertising and marketing experience of over 18 years, complimented by his entrepreneurial experience makes him an ideal choice for heading the Bangalore office,” said Rana Barua, COO, Contract Advertising.
He further said, “Besides being responsible for managing the growth and exceeding expectations that have been set for the Bangalore branch, Monojit will ensure that the Contract footprint expands across the whole of South India.”
Ray has in the past worked with Ogilvy, Rediffusion, Everest, Radio City and Autocop. This is his second stint in Bangalore; in his first, he was instrumental in the launch of ING Vysya Life Insurance and has also handled accounts such as McDowell’s, UB Group, Airtel and Deutsche Software. His career has spanned from managing Sachin Tendulkar’s first major advertising assignment with Philips, to handling the Asian Paints Sharad Shamman Puja Awards in Kolkata. He has also been instrumental in launching the first private basic telephony brand, Tata Teleservices, in Hyderabad.
On his appointment, Ray said, “I think it’s a great opportunity and a challenge to be part of a rejuvenated Contract. The vision that Rana has set for the agency is right up my street. And I sincerely believe that the Bangalore office will play an extremely important role in achieving that goal. I, for one, am extremely excited to be part of this new journey, and I hope that I will be able to make my team as excited about it as we go along.”