Anupam Saxena, former IPO head at Concept Delhi, has joined Sobhagya Advertising as General Manager. Saxena will be responsible for business development and execution at Sobhagya. Saxena has brought along with him his Concept team members to Sobhagya. They include Poonam Mathur, General Manager, PR, and Yasmin Sultana, Manager, PR..
At Concept, Saxena was handling the JK Cement IPO, Talbros, SPL Industries, and Ginni Filaments. He was with Concept PR for a year.
Confirming the movement, Saxena said, “Singhvi, who heads Sobhagya, was looking at a person to take on the responsibility of Business Development. So, I thought that it was a good career option for me.”
It is a return of sorts for Saxena, who began his career with Sobhagya, where he had worked for three years. He then moved to RK Swamy BBDO, where he was heading the financial division. He left RK Swamy BBDO to start his own firm, Corporate Communication, an agency he floated for an IPO in 1994 But following the new SEBI guidelines, he was forced to close it down. In 1998, Saxena floated an event management company in a joint venture, which lasted for four years. He joined Concept in early 2005.