Communicate 2 has appointed Ronny Raichura as Head of its Paid Search Division (Pay Per Click). He was earlier Account Director at Kenshoo UK, one of the leading optimization tools companies in the world and managed search for networks such as Omnicom, Havas, Vivaki and clients such as ShopDirect, FirstChoice, Next, Thomson Holidays, etc.
Prior to Kenshoo, Raichura had worked with Universal McCann, Mediacom and Marin SoMware, where he worked with clients such as Royal Bank of Scotland, Bose, MicrosoM, Virgin Group and MoreThan, among others.
In his new role at Communicate 2, Raichura will oversee key strategic accounts such as ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, DSP BlackRock and others. Ronny will be providing Communicate 2 with Automated Real Time Technology Integration into its large paid search accounts.
Talking about the new appointment, Vivek Bhargava, Managing Director, Communicate 2, said, “The Paid Search has evolved in the past decade in India and the technology is going to be the spinal cord of PPC over the next five years. I’m delighted that Ronny is joining us as the Head of PPC. As Real Time changes to landing pages, ad-¬- copy and bids based on conversion can bring tremendous efficiencies to Enterprise Search Campaigns.”
He further said, “Digital is moving from lead generation to brand building, while campaigns are moving from demographic targeting to psychographic targeting, it is going to get impossible running campaigns having millions of keywords without sophisticated automation tools. We being one of the largest search companies in India, hiring Ronny is a key step for us to maintain our leadership in the space.”
Benedict Hayes, Head of Strategy, Communicate 2, stated, “Globally almost 40% of paid search budgets are spent on retail, currently in India it may be less than 5%. The e-¬commerce is reaching tipping point in India as evident in the last 12 months. Ronny shall be able to help the large e-commerce sites automate parts of their campaigns to leverage the long tail of keywords and exponentially increase efficiencies of their paid search endeavours.”
Sharing views on the same, Raichura remarked, “Most of the PPC technologies are similar to each other, however, the key differentiation is the expertise required to custom develop a solution to best leverage the technologies. My expertise of working with the technology-based companies in custom developing technologies as per the needs of the enterprises shall help in increasing the ROI enterprises receive from their paid search endeavors.”