Sangeeta Pendurkar, former Chief Marketing Officer with HSBC Bank Middle East Ltd, has been appointed as VP - Strategy at Coca-Cola India. In her new role, she will be handling strategic planning initiatives and the international trade business and reporting to Atul Singh, President & CEO, Coca-Cola India.
Announcing the appointment, Atul Singh said, “We are pleased to welcome Sangeeta to the Coca-Cola family. India and South West Asia Business Unit has a huge potential as these markets are relatively underdeveloped. The per capita consumption of soft drinks is one of the lowest in the world here. We are at the threshold of a packaged beverage revolution. A right Brand, Price, Pack and Channel (BPPC) strategy will ensure that we further penetrate this market and fulfill the daily beverage needs of our consumers. Sangeeta will be a key resource, who would help us realise the potential by leading our Strategic Planning Function. Sangeeta has a rich and diverse experience in FMCG and retail banking, which she would be able to leverage in this assignment.”
Pendurkar brings with her over 20 years of experience in marketing, sales and distribution across geographies and three sectors – FMCG, pharmaceuticals and financial services. She began her career with Hindustan Ciba-Geigy Ltd (now Novartis India Ltd) as a management trainee in 1988, and in a span of eight years moved across various roles in market research, product development and marketing. In her last role with Novartis, she was designated as Group Product Manager and was responsible for marketing of a range of products (Gynecology, Cardio-vascular and Anti-cancer). Pendurkar has also worked with Hindustan Unilever and Kimberly Clark Lever Ltd in various capacities in the sales and marketing department, before moving to HSBC India as its Chief Marketing Officer. At HSBC, she was leading a team of over 100 people and had successfully set up the entire marketing function with integrated product, marketing, e-channels, market research, business intelligence (analytics), brand and sponsorships functions.