CNN-IBN has appointed Vishal Bhatnagar as National Revenue Head with immediate effect. He was earlier SVP & Regional Head-North & East, CNBC-TV18 and CNBC Awaaz. This move is part of a leadership re-alignment now underway at Network18 News Media, the client facing ad sales unit which manages the advertising interests of the news and factual entertainment channels at Network18 Group.
As is known, Network18 News Media spearheads the group’s effort towards consolidating and optimising revenue growth across its six news and factual entertainment channels (CNBC-TV18, CNBC Awaaz, CNN-IBN, IBN7, IBN-Lokmat and History TV18) spanning the full spectrum of general news, business news, regional news and factual entertainment. Ad sales for the ETV regional news network, subject to regulatory approvals for the acquisition, will also form part of this stable. While acting as a centralised sales agency, Network18 News Media also reflects the group’s focus on individual brands via dedicated teams and revenue leaders aligned to each channel.
Speaking on this development, Dilip Venkatraman, CEO, CNN-IBN, said, “Vishal’s track record and experience in monetizing news brands is exemplary. His contribution will be critical as we shape a new phase of leadership for CNN-IBN.”
Bhatnagar added here, “CNN-IBN has clearly emerged as a benchmark amongst general news brands in the country, in terms of credibility, viewership and innovation. I look forward to working closely with the channel team to ensure we build further on its revenue leadership as well.”
Commenting on the larger re-alignment at Network18 News Media, Sanjay Dua, CEO, Network18 News Media, said, “We believe that our brands are well-placed to build further on their leadership, both in terms of innovative client solutions as well as a strong network proposition. Each of our leaders comes with a proven track record and strong leadership acumen and we’re confident that this alignment is the beginning of a new phase of growth for us.”
Bhatnagar brings with him over 18 years of experience in sales across media and has been with the Network18 Group since 2004.