B S Sreedhar, popularly known as Shred, has moved from CNBC to the National Geographic Channel. Shred has joined Nat Geo as Associate VP, On Air Promotions, Operations and Engineering. Shred was heading the on air promotions in CNBC as well, where he was for a year and a half.
Confirming the news to exchange4media, Sreedhar said, “NGC is an amazing brand to work for. As a child I used to dream of working for a channel like NGC. That dream has finally come true.”
Prior to CNBC, Sreedhar had worked as Creative Head with Zee News, where he was responsible for online promotions as well as promoting programmes. His work portfolio includes stints with Zee English and Zee MGM Mumbai for a year. He also worked as a Production Head with Zee in Dubai.
Sreedhar, an MBA from Manchester Business School, UK, has eight and a half years of experience in the industry.