Cheil Worldwide SW Asia has brought on board Vikas Khanna as Head – Activations; Rajesh Bhatia as Head – Interactive; and Manish Shukla as Head of Retail.
Bhatia joins from Euro RSCG 4D, where he was President; Khanna from G2Rams, a WPP group company aligned with Grey Worldwide, where he was VP & Branch Head; and Shukla from Retailscape.
Confirming the appointments, Alok Agrawal, COO, Cheil WW, SW Asia, said, “The story of our growth trajectory is already known. Nima’s (Nima DT Namchu, Executive Creative Director) joining has tripled our creative strength. Now with Vikas, Rajesh and Manish on board, our leadership team has become even stronger. This enables us to further capitalise on the demands of the marketplace and take brand Cheil to even greater heights.”
A digital evangelist with over 17 years of work experience, Bhatia has been driving innovative digital and integrated marketing strategies for some of the leading global brands, including Nokia, IBM, Max Life Insurance, Airtel, Reckitt Benckiser (Dettol, Harpic, Vanish, Veet, Mortein) and Unilever, among others. Prior to Euro RSCG 4D, he has held senior level positions with Solutions Digitas, IDC and Onida across various digital and consumer marketing domains.
An experienced professional in events, BTL and activation, Khanna comes with over 13 years of work experience. Over the years he has managed brands, including BlackBerry (RIM), Cisco, Audi, BMW, M3M, Genpact, Hyundai, GE, Canara HSBC, ITDC, HTC, among others. Prior to G2Rams, Khanna has worked with George P Johnson, 360 Degrees, Magnum Nexus Private Limited, and Showtime Events, among others.
Shukla brings with him a wide range of business expertise, experience and relationships in the area of Retail Marketing & Management. Over the years he has consulted to a wide range of clients such as HUL- Wall’s Ice cream, Danone International, Evian, PepsiCo, Coca-Cola, Bacardi - Martini, Bharat Shell, Braun, Parker, Airtel, Shaw Wallace, Samsung, LG – CDMA Phones and Barista Coffee Bars. Shukla had set up in 1996. Prior to this he has worked with Lintas, JWT, Gillette, Coca-Cola India.