Cheil Worldwide SW Asia has announced an expansion of its creative and client servicing force in India. The agency has brought on board Varun Arora and Shobhit Mathur as Executive Creative Directors and Amit Ahluwalia as Vice President, Client Servicing.
Arora joins from Rediffusion Y&R, where he was Executive Creative Director working on the LG account; while Mathur returns to the fold from JWT, where he was AVP & Senior Creative Director and Ahluwalia joins from Ogilvy & Mather, Delhi, where he was Vice President, Account Management.
Speaking on the appointments, Alok Agrawal, COO, Cheil Worldwide, SW Asia, said, “Cheil’s SW Asia’s operations are growing at an extraordinary pace. Amit, Varun and Shobhit bring valuable experience and they will lead key functions at Cheil India to manage the growing business.”
Varun Arora has worked on numerous brands, namely Amway, General Motors, Hyundai, Nokia, Sony, Aiwa, MTS, IKEA, GSK, Times Jobs, Microsoft, NIIT, Olivetti, Philips, Kelvinator-Whirlpool, Straps, Las Vegas Visitors & Convention Authority, Nourishco, Radico during his 17-year stint in Mumbai, Delhi, Los Angeles, Las Vegas and San Francisco. He began his career in advertising in 1991 as a trainee with Contract, leaving as creative supervisor in 1996, to study films in the US. While he was in the US he worked with as Creative Group Head with agency brands such as RR Partners in Las Vegas and in Los Angeles; Leo Burnett & Mad Dogs and Englishmen in San Francisco On returning to India In 2004, he joined Bates Enterprise (then Enterprise Nexus) as ECD and then moved to Innocean In 2006, in the same capacity. He then set up Aqua Communications in 2007 before moving back into the agency circuit to Rediffusion Y&R in 2008.
Shobit Mathur, returns to Cheil’s fold after a seven-year stint with JWT, where he was AVP & Senior Creative Director. Prior to JWT, he was with Everest. With over 13 years’ experience, Mathur has worked in businesses across Mumbai, Delhi and Bangalore, and has tremendous understanding of consumer sets that has been further sharpened working on power brands and upcoming businesses struggling to create an identity in a fiercely competitive market place. Brands worked on include Mirinda (PepsiCo), Emirates, Hero Honda, Dettol, Sony, Panasonic, Timex, Parle, United Breweries, ITC Samsung, Monster.com, Commonwealth Games 2010, Apollo Tyres, Romanov Vodka, Spice Telecom and Hotspot, among others.
At Ogilvy & Mather, Delhi, Amit Ahluwalia was responsible for the Coke and Pernod Ricard business, among others. With more than a decade and a half’s experience in advertising, Ahluwalia’s career began with Contract in 1995, where he played a central role in the launch of Whirlpool. He then moved to Lintas as Brand Services Director and managed Maruti Esteem and MTNL. After a four-year stint with Lintas, he moved to Wizcraft for a year, managing brands such as Nestle, Schwarzkopf, Honda Accord and then on to RK Swamy BBDO, where he was responsible for ICI Dulux Paints and Everfresh frozen vegetables - CFCL. Soon after, he joined McCann Erickson in 2007 as Business Director and worked on the Coke and MasterCard accounts.