Cheil adds muscle to digital creative team with two senior hires

Cheil adds muscle to digital creative team with two senior hires

Author | exchange4media News Service | Saturday, Sep 21,2013 8:30 AM

Cheil adds muscle to digital creative team with two senior hires

Cheil Worldwide SW Asia has announced an expansion to its digital team in India. The agency has brought on board Ranjan Nautiyal as Group Creative Director and P Murali Gopal as Senior Creative Director.

Nautiyal moves from Ogilvy & Mather, where he was Senior Creative Director, while Murali joins in from Rediffusion-Wunderman, where he was Creative Director. Both will be working closely with the creative and digital teams at Cheil India. They will be reporting to Rajesh Bhatia, SVP & Head - Digital Services, and Nima DT Namchu, Creative Head and Executive Creative Director.

This latest infusion of talent is a strategic move by Cheil India to address the growing role of digital media in the overall advertising pie. The changing role of digital media necessitates a shift from executors to thinkers. The digital team at Cheil India is 50-member strong.

Commenting on the appointments, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Ranjan and Murali are valuable additions to Cheil’s integrated creative team. They bring with them combined sensibility of insights, ideas and technology – all these dimensions are critical to create sparkling digital work within the context of the overall consumer journey. We will be able to better deliver our promise of ‘Ideas That Move’ with these new talent additions.”

Rajesh Bhatia, SVP & Head Digital Services, Cheil Worldwide, SW Asia added here, “We have always believed that excellence in digital can be truly achieved only if a layer of creativity is added to technology. These two appointments are in keeping with our goal of becoming the foremost digital and integrated set ups in the country.”

Nautiyal has spent over 15 years in advertising. Over the past seven years, he has been oscillating between mainline and digital agencies. He has worked on several brands across categories, including Hyundai, Maruti, Seagrams, KFC, Yahoo, Mint, Motorola, LG Electronics, Dabur and many more. In the past, he has worked with SapientNitro, bcwebwise, Contract, and Euro RSCG, among others.

Gopal has 20 years of communication experience across various product categories, market groups and communication mediums involving films, print advertising, direct marketing and online communications. Besides Rediffusion-Wunderman, the other agency brands that he has worked with include Purple Focus, Caffeine Interactive (a brand he set up in 2009), Wunderman International, Madhyam (now Publicis), Rediffusion Y&R, and Clarion (now 141 Sercon), among others. Key accounts managed over the years include Microsoft, Airtel, Nortel, Times Jobs, Nokia, Eicher, Hathway, Bajaj Auto (three-wheelers), Big Magic, DLF, Indian Airlines, NTPC, Oasis Cellular, Hero Honda, Apollo Tyres, Citibank, Essar Cellphone, and Madhya Pradesh Tourism, among others.

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