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Charu Bakshi quits as President of 4D IMC

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Charu Bakshi quits as President of 4D IMC

Charu Bakshi has bid adieu to creative hot shop 4D IMC (Integrated Marketing Communication), where she was President. She was with 4D IMC for one and a half years. Senior sources close to the development have confirmed the news. It is not known where Bakshi headed next.

Bakshi had earlier worked as Business Head with Law & Kenneth for three years. She was heading her own agency, IMC, for three years. She had also worked for two and a half years as Associate Creative Director with Grey. She had begun her career with O&M, where she spent 10 years, her last designation being ACD.

Bakshi has worked on brands like Dabur, American Express, Seagram’s and KFC, to name a few, in the course of her career.

When contacted, Bakshi was unavailable for comments.


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