Top Story


Home >> People Movement >> Article

Charu Bakshi quits as President of 4D IMC

Font Size   16
Charu Bakshi quits as President of 4D IMC

Charu Bakshi has bid adieu to creative hot shop 4D IMC (Integrated Marketing Communication), where she was President. She was with 4D IMC for one and a half years. Senior sources close to the development have confirmed the news. It is not known where Bakshi headed next.

Bakshi had earlier worked as Business Head with Law & Kenneth for three years. She was heading her own agency, IMC, for three years. She had also worked for two and a half years as Associate Creative Director with Grey. She had begun her career with O&M, where she spent 10 years, her last designation being ACD.

Bakshi has worked on brands like Dabur, American Express, Seagram’s and KFC, to name a few, in the course of her career.

When contacted, Bakshi was unavailable for comments.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions