Charu Bakshi has bid adieu to creative hot shop 4D IMC (Integrated Marketing Communication), where she was President. She was with 4D IMC for one and a half years. Senior sources close to the development have confirmed the news. It is not known where Bakshi headed next.
Bakshi had earlier worked as Business Head with Law & Kenneth for three years. She was heading her own agency, IMC, for three years. She had also worked for two and a half years as Associate Creative Director with Grey. She had begun her career with O&M, where she spent 10 years, her last designation being ACD.
Bakshi has worked on brands like Dabur, American Express, Seagram’s and KFC, to name a few, in the course of her career.
When contacted, Bakshi was unavailable for comments.
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