STAR India, in association with BCCL and a South Korean company, is all set to test the waters in the home shopping business. The name of the South Korean company couldn’t be ascertained at the time of filing the report. It is believed that even as the idea has moved well beyond the initial planning stages, there is still time for clinching some details, and the final signing of the deal.
Sources close to the development informed that a formal announcement on this would be made soon. It is learnt that Paritosh Joshi, President, Ad Sales and Distribution, STAR India, is already looking into the fructification of this JV. As and when the venture is formally instated, Joshi is expected to take its charge as CEO. STAR India officials were, however, mum on the developments.
A subsequent change in the ad sales structure comes with Kevin Vaz, EVP-Ad Sales, STAR India, now reporting directly to Uday Shankar, CEO, STAR India, for the company’s sales function. Vaz has been heading this function for the Network since his elevation to EVP-Ad Sales in March 2004.
For all corporate purposes, it still appears that Joshi continues to represent STAR India at forums such as the IBF (Indian Broadcasting Federation) and the BARC (Broadcasting Audiences Research Council). Joshi had joined STAR India in the Ad Sales and Distribution functions in August 2005. His appointment had marked STAR India’s decision to consolidate its revenue streams of ad sales and distribution under the same head. As is known, the distribution function of STAR India has already come under the mandate of STAR-DEN Media Services – the recently formed 50:50 JV between STAR India and Digital Entertainment Ltd.
Joshi has over 20 years’ experience in sales, marketing and general management in companies like ITC, Procter & Gamble, Business Standard, Maharaja and Quest. He is an alumnus of IIM, Ahmedabad.