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Changes in LG top brass

03-July-2004
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Changes in LG top brass

There has been a reshuffle at top level at LG Electronics. Mr Salil Kapoor, the country head for air-conditioners had been made the marketing head replacing Mr Anil Arora.

Mr Arora, in turn, has been appointed as the product group head for the refrigerators division. Also, Mr Ajay Bajaj, who was earlier the product group head for refrigerators, will now head the air-conditioners division.

Meanwhile, there are strong indications that LG Electronics has re-appointed Lowe as its advertising agency for the communication function of the LG brand.

A few months ago, LG had decided to divide its Rs 75-crore business between McCann Erickson and O&M. However, Lowe is learnt to have made considerable efforts to gain back the lucrative account.

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