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Changes in Indian Express marketing team; Shankar Rao Shinde assumes more responsibilities

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Changes in Indian Express marketing team; Shankar Rao Shinde assumes more responsibilities

The Indian Express marketing team is witnessing some changes following Gautam Mukerjea, Marketing Head of the Group’s English brands (The Indian Express, The Financial Express and entertainment magazine Screen), putting in his papers.

Consequently, Shankar Rao Shinde’s role in the organisation has expanded as these brands come under his charge. He is now the Group Brand Head. Shinde had so far been the brand head for the language publications that include Loksatta, Lokprabha and Jansatta. The development took place last month.

With this, all Indian Express group brands are under Shinde’s charge. He continues to report to Indian Express Editor-in-Chief and Chairman, Shekhar Gupta. Shinde confirmed the development but refrained from giving further information.

Prior to this, the company has divided into two groups – English publications and language publications. However, on some of the significant campaigns like India Empowered the two teams had worked together.

In addition to his role in marketing, Shinde is also heading the Media Resource Bureau of the Indian Express Group. This bureau looks after barter deals in various kinds of media like outdoor and so on. There is no change in Ambreen Khan’s role with this development, who is looking after corporate marketing and events.

As for Mukerjea, destination next is not known as yet even though he revealed that he would be joining his next organisation on August 1, 2007.


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