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Changes at STAR: Nikhil Mirchandani heads to STAR One; Yogesh Manwani & Hari Krishna join marketing team

Changes at STAR: Nikhil Mirchandani heads to STAR One; Yogesh Manwani & Hari Krishna join marketing team

Author | Noor Fathima Warsia | Thursday, Sep 24,2009 7:45 AM

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Changes at STAR: Nikhil Mirchandani heads to STAR One; Yogesh Manwani & Hari Krishna join marketing team

STAR India offices have been buzzing with news, especially on the people front, across the various the channels for some time now. And there is more coming. It is understood that Nikhil Mirchandani, MD, NGC India, is headed to STAR One as EVP and General Manager. There were no details available on Mirchandani’s replacement at NGC India at the time of filing the report.

Also, STAR India has made some additions to its marketing team. Former Media Content and Communication Services’ Marketing Head, Yogesh Manwani, who until recently was with Big Broadcasting, is back in the STAR fold as VP-Marketing, Regional Channels.

Another senior appointment is that of Hari Krishna, who has been roped in as VP-Marketing, STAR Plus. Krishna comes from an advertising background, where he has worked in agencies like McCann Erickson and Ogilvy India.

It is understood that both Manwani and Krishna would be reporting to Anupam Vasudeva, EVP-Marketing, STAR India.

The network has seen some senior exits in the past few months, which included names such as Ajay Vidyasagar (President, STAR India), Viren Popli (Digital Head), Yash Khanna (EVP-Corporate Communications), Ravi Menon (VP & GM, STAR One), and now Nanette D’Sa (L&M Head, STAR India). Channel [v]’s Marketing Head, Saurabh Kanwar, was also added to the list this week.

Earlier, the channel had also seen the exit of JC Giri, EVP & GM for the regional business, and the post was immediately filled by Ravish Kumar.

Yet another strategic move from the company earlier this year was the appointment of Airtel’s Sanjay Gupta as COO, and giving the charge of the South business to Jagdish Kumar. The expansion of the regional businesses have had been key on STAR India’s agenda, and the appointment of a dedicated resource on the business underlined the importance that STAR had been laying on the regional markets.

STAR India’s CEO Uday Shankar, who couldn’t be contacted for comments at the time of filing this story, is quietly, but definitely, working on the formation of a new structure at the company. All changes in its people front appear to be clear steps in that direction. Sources informed that while the majority of the changes were in place, there was still more news in the pipeline from this media conglomerate.

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