Top Story

e4m_logo.png

Home >> People Movement >> Article

Changes at STAR: COO Jagdish Kumar quits; New Mrktg Director hired

18-April-2011
Font Size   16
Share
Changes at STAR: COO Jagdish Kumar quits; New Mrktg Director hired

After a stint of almost 16 years, STAR India’s COO Jagdish Kumar is moving on from the organisation. STAR officials were not available for comments on the development but highly placed sources have informed exchange4media that Kumar has put in his papers at the company.

Kumar was STAR India’s COO for South operations. It is understood that STAR would not be replacing the position. Details on destination next for Kumar were not available at the time of filing the report.

In another development, the company has appointed Gayatri Yadav as Marketing Director. Yadav joined office on April 15, 2011 and is working with STAR India COO Sanjay Gupta.

Anupam Vasudev, who was so far heading the marketing function, would now be working with Gupta on Special Projects for STAR India.

Kumar joined STAR in 1995 as the company’s CFO, and has held a number of titles, including Senior VP, Finance, at the company’s HQ in Hong Kong since 2004 and VP, Digital Platform Group, in Mumbai from 2001 to 2004. Prior to joining STAR, Kumar spent eight years with ITC in a number of roles including Financial Controller (International Business- Aqua Group), Chennai. He had moved back to India in 2007 and to his role in STAR’s south ops in 2009.

Prior to this, Yadav was the Marketing Head of General Mills, where she worked on 1996 to June 2010.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking