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Changes at Maxus: New roles for Kartik Sharma, Vidyadhar Kale, Rajendra Dwivedi

07-June-2011
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Changes at Maxus: New roles for Kartik Sharma, Vidyadhar Kale, Rajendra Dwivedi

Maxus has made some senior level changes. Kartik Sharma has been promoted to Managing Partner level from General Manager, Maxus Mumbai. He will now also be involved in growing Maxus regionally and building on the Maxus Product – Relationship Media. Sharma has been with Maxus since 2007 and had joined as Mumbai head.
 
With this change, Maxus Mumbai will now be handled by two General Managers – Vidyadhar Kale and Rajendra Dwivedi. Kale was earlier Client Leader on Vodafone. He will now be handling the Vodafone and L’Oreal businesses. Dwivedi, who was earlier Client Leader – New Business Development, will now be handling businesses like TataSky, Fiat, Parle, IDBI and Allianz, among others. Both will be reporting to Kartik Sharma.
 
Meanwhile, in a related development, Swati Mohan has been promoted to National Director Level, heading the Branded Content division (ESP) nationally. She had joined Maxus last February and was instrumental in setting up the ESP division within Maxus, apart from building GroupM’s ESP team’s support structure. Mohan already has a team of three people across cities to help focus on the use of content, entertainment field and sports for Maxus clients.
 

Commenting on these elevations, Ajit Varghese, MD, Maxus South Asia, said, “Maxus continues to win the trust of clients with wins like L’Oreal, Parle, Google, Manappuram, etc., and with it comes the need to have increased focus on its product and delivery in specialised fields like content and activation. All the promotions are well deserved and each one of them has contributed to Maxus’ growth and stature over the last few years. With the No. 1 agency status at GoaFest, Ad Club Bangalore, highest number of metals at the exchange4media Indian Digital Media Awards, we see a lot of efforts and thinking falling in place for a better future.”

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