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Changes at Lowe: New roles for Balki, Pranesh Misra; Charles Cadell new man in as CEO

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Changes at Lowe: New roles for Balki, Pranesh Misra; Charles Cadell new man in as CEO

The much anticipated changes in the Lowe India structure are finally taking shape. Lowe has announced that R Balki, hitherto NCD of the agency, would now be Chairman and Chief Creative Officer of Lowe India. Charles Cadell has been brought in as CEO of the agency, moving in from Leo Burnett.

Another change is in the role of Pranesh Misra, until now the COO of Lowe. Misra has been elevated as Global Director, Marketing Accounting.

The changes would be effective from January 2008.

The management team will work closely with colleagues Ashish Bhasin, who was promoted last month to Regional Director of Integrated Marketing and EVP of Lowe Worldwide, Director of Media Services Lynn de Souza, Chief Strategy Officer, Brent Gosling, Lintas Group’s Chairman Prem Mehta, and newly named Chief Talent Officer, Fali Vakeel.

Prem Mehta will continue as Chairman of the Lintas Group and provide direction for the group’s continued expansion into new business disciplines and partnerships with Interpublic companies engaging with India.

Lowe has made these changes in a phased manner. As is known, with the change in Bhasin’s role, he is now an integral member of the Lowe Worldwide management team, and would report to Steve Gatfield, CEO, Lowe Worldwide and EVP, IPG. Bhasin’s new position would also be effective from January 2008.

On the changes, Gatfield said, “Lowe has enjoyed tremendous success in the Indian marketplace over many years. The new leadership team is equipped to continue this momentum as we enter into an era of explosive growth in a new communications landscape in which powerful, engaging ideas will be more important than ever.”

Balki joined Lintas in their Bangalore office in 1994, and moved to Mumbai in 1999 to assume his most recent role. A much sought-after executive, Charles Cadell has extensive experience in Asia in advertising, marketing and communications, and in leading and growing companies. He was most recently CEO of Leo Burnett Malaysia and President-Asia Pacific for Arc Worldwide, a Leo Burnett-affiliated marketing services company based in Malaysia, where he was instrumental in launching 16 offices in 13 Asian markets with a staff of 600.

In two years, under his leadership, it became the second largest, and most creatively awarded marketing services company in Asia. When in 2006 Publicis acquired the marketing services giant Solutions, Cadell oversaw the complex integration of the company in India, and subsequently served on its board.

Pranesh Misra joined Lintas as a management trainee in 1977. During his 30 years with the group, he has held numerous positions of responsibility including a stint in the 90s as Client Director on Unilever for Asia, based in Jakarta. Since 2004 he has been the President and COO of Lowe. For the past two years, Misra has also convened the Effie India Awards as the Chairperson of the Effie India committee.


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