Chandramohan Mehra, Country Head – Emerging Business, SBI Life Insurance, has quit after eight years of association with company. Mehra was unavailable for comment and refused to divulge where he was headed next. However, sources confirm that he is set to join the entertainment industry in the coming weeks.
At SBI Life, Mehra led the brand and communication initiatives, before being elevated to Country Head – Emerging Business last year. Amongst the multiple marketing campaigns he drove, were a customer education programme, ‘Future Guaranteed’, ‘Old Boy Cricket’ and ‘Jab Hum Honge Saath Saal Ke’. He played an instrumental role in variety of assignments, including product launches, social media, events, lead generation, customer research, cross sell, analytics, multi-lingual website, PR and internal communication.
In his recent role at SBI Life, Mehra spearheaded the creation of online business and cross sell vertical. The new business premium generated through online vertical grew rapidly to five-fold, with SBI Life gaining a lead position in digital business, in recent months.
Mehra’s earlier assignments were with Kotak and FCB Ulka, where he managed the HDFC Bank and Tata Motors brands.